Industrial Marketing Solutions

Industrial Marketing Solutions for the Industrial Sector

Reach decision-makers across the industrial sector through high-visibility banner placements on Industrial Info’s platform and daily industry email digest.

Why IIR Direct

3 Core Channels

A focused solution set built around email campaigns, webinars, and banner ad placements.

121K+

IIR's Homepage visits Monthly.

70K+

IIR’s Industry News Digest Delivered Daily.

Solutions

Put Your Brand in Front of the Right Industrial Audience

Gain direct access to a focused industrial audience through banner placements on Industrial Info’s homepage and daily news digest. With consistent traffic and daily engagement, your message reaches decision-makers where they are already paying attention.

Email Campaign

All Campaigns

Webinars

All Webinars

Banner Advertising

News Digest


Next Phase

Expand Your Presence Across the Industrial Platform

With the homepage structure established, the same approach can be applied across Email Campaigns, Webinars, Banner Advertising, Sponsorship Opportunities, and Reporting. This creates a consistent experience that clearly communicates your value and improves engagement with a highly targeted industrial audience.

Stronger connections Stronger visibility Stronger engagement and lead generation

Why IIR Direct Works

The current site should become a true marketing platform

IIR Direct connects your brand with a highly targeted industrial audience through consistent, high-visibility placements. Instead of broad, unfocused marketing, your message is delivered directly to professionals actively engaged in industrial markets—through trusted channels they already use daily.

Focused industrial audience (not broad, irrelevant traffic)

Reach a qualified industrial audience already engaged with relevant content—ensuring your message is seen by the right people, not wasted on general traffic.

High-frequency exposure (daily + monthly touchpoints)

Maintain consistent brand visibility through daily email exposure and ongoing website traffic, keeping your company top-of-mind with industry professionals.

Simple, proven advertising channels

Leverage straightforward advertising options designed for industrial marketing—no complexity, just effective placement where it matters most.

Clear visibility across industry platform

Showcase your brand across Industrial Info’s platform, including homepage placements and daily news digest emails reaching thousands of industry subscribers.

Sponsorship Opportunities

Align your brand with a forward-looking industry outlook

Sponsoring an outlook or podcast hosted by Industrial Info Resources provides an opportunity to align your company’s brand with a forward-looking presentation delivered by some of the industry’s most respected thought leaders. Sponsors also receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a platform of quality prospects.

Sponsorship Includes Your Logo and Brief Writeup On

  • The email invite sent to 60–70k+ industrialinfo.com users
  • The post-event email sent to all registered podcast users
  • The on-demand podcast viewing website
  • Press release promotions
  • Event popup stands (logo only)
  • A PowerPoint slide during and before the event

Sponsorship Also Includes

  • Host recognition during the outlook
  • Pre-registration list before the event
  • Full attendee list with contact details
  • A quality platform of prospects for your sales staff
  • Brand alignment with respected thought leadership
  • Additional event visibility across Industrial Info channels

Market Outlook Event Sponsors Receive

  • A table top for literature & trinkets
  • Host recognition during the outlook
  • Pre-registration list before the event
  • Full attendee list with contact details
  • Detailed registration information
  • Exposure to a global audience of industry professionals

Does not apply to podcast sponsorships.

Terms & Definitions

Understand the reports generated for your banner and email campaigns

This section helps clients better understand the report fields used in IIR Direct banner and email campaign reporting. Banner reports use only a small set of applicable fields, while email reports include broader delivery, engagement, and click activity definitions.

Banner reports are not sold on impressions or clicks, so many export fields may be left empty. The main applicable banner definitions are:
  • Impr — Impression (# of times your banner is viewed)
  • Clicks — Clicks on your banner
  • Ctr — Click Through Ratio (# of Clicks / # of Impressions)

Email reports may include delivery, open, read, unsubscribe, and click activity. Common fields include:
  • Subject — The subject of your email
  • Sent On — The date emails started sending
  • Delivered — Successfully delivered emails
  • Unsubscribed / Unsubscribed %
  • Opened / Opened %
  • Read / Read %
  • Clicks / Clicks %
  • Total / Repeat / New — Click activity breakdown
  • Date Viewed — Exact time opened
  • Date Clicked — Exact time clicked

If you still have questions about an email or banner report, IIR Direct directs clients to contact support for help. ncole@iirdirect.com